Bellance Salon
Industry: Beauty & Wellness
Bellance Salon is a premium luxury salon brand redefining modern beauty through its philosophy of “Beauty with Balance.” With state-of-the-art interiors, international products, and expert stylists, Bellance offers personalized experiences across Hair, Skin, Makeup, Nails, and Aesthetic Services.
Born with a vision to bring global luxury with Indian warmth, Bellance partnered with Viral Bulls to launch its flagship outlets in Bengaluru and Faridabad, creating a digital buzz that turned its debut into a sensation.
Objectives
Strategy
Brand Positioning and Messaging
To establish Bellance as a modern luxury salon brand, we focused on:
Defining a Premium Identity: Crafting the “Beauty with Balance” positioning to communicate both luxury and inclusivity.
Human-Centric Storytelling: Featuring founders, stylists, and real clients to build emotional connection and authenticity.
Consistent Visual Language: Neutral tones, cinematic lighting, and elegant fonts across all media touchpoints.
Digital Marketing and User Acquisition
Developed a 360° Pre-Launch Campaign around “Luxury That Pays You Back” — introducing the 100% Cashback Offer to create viral curiosity.
Executed hyper-local social ads across Faridabad and Bengaluru, driving awareness within 10km of each outlet.
Coordinated with 80+ influencers for launch reels, walkthroughs, and UGC content.
Created landing pages and lead forms integrated with WhatsApp for instant bookings.
Public Relations and Outreach
Managed multi-platform press release coverage on ANI, Business Standard, Tribune India, Lokmat Times, and more.
Featured Bellance’s founder story and the salon’s philosophy in top lifestyle and business media.
Conducted cross-promotional partnerships with fashion and beauty creators for extended reach.
User Experience & Brand Growth
Developed franchise landing pages with the call-to-action “Join the Bellance Movement.”
Introduced the Bellance Podcast, featuring beauty experts to establish digital authority.
Strengthened retention with testimonial campaigns and luxury membership offers.
Results
Brand Awareness & Reach
Achieved 2M+ Reach within the first month of campaigns.
PR articles gained national visibility across 6+ major media outlets.
Built organic recall with 100+ content pieces published during pre-launch and launch.
Customer Acquisition
Over 300+ bookings in the first two weeks post-launch.
Average Cost Per Lead (CPL) under ₹45 through Meta campaigns.
80+ influencers drove high walk-in conversions with authentic content.
Engagement & Retention
Maintained a 5.8% engagement rate across Instagram and Facebook.
Generated strong repeat visits through cashback and membership offers.
Built franchise interest from 4 new cities within 45 days of launch.
