Madonna Salon
Industry: Beauty & Wellness
Madonna Salon is one of North India’s most trusted salon brands, known for its perfect mix of expert styling, premium care, and modern aesthetics. With multiple outlets including the flagship in Greenfields, Madonna has built a reputation for offering global-standard beauty experiences in hair, skin, makeup, and nails.
With a legacy of excellence and innovation, Madonna partnered with Viral Bulls to amplify its digital presence, boost in-store traffic, and position the salon as a go-to destination for premium beauty experiences.
Objectives
Strategy
Brand Positioning and Messaging
To strengthen Madonna’s position as a trusted premium salon brand, we focused on:
Reinforcing Legacy with Modern Appeal: Showcasing Madonna’s years of expertise while giving its content a fresh, youth-centric tone.
Emotional Storytelling: Highlighting customer transformations, real experiences, and the salon’s consistent excellence.
Visual Cohesion: Clean, studio-quality imagery with a neutral color palette to maintain a luxurious aesthetic across all channels.
Digital Marketing and Campaigns
Developed performance-driven offer campaigns such as “10% Off on Prepaid Orders” and “Luxury Hair Spa Offers.”
Created UGC-style reels and influencer collaborations to show authenticity and real results.
Built awareness through Instagram, Facebook, and Google Ads, targeting audiences within a 10km radius of outlets.
Introduced green-screen video content and testimonials to build trust and organic engagement.
Seasonal and Offer Promotions
Planned and executed festival-specific campaigns (Diwali, Karwa Chauth, Valentine’s, etc.) to drive high conversion spikes.
Created visual offer creatives like “Pamper Now, Pay Less” and “Glow All Season” that aligned with the brand’s luxurious tone.
Designed email and WhatsApp automation for follow-ups, offers, and appointment reminders.
Website and Brand Growth
Designed a dynamic service landing page for lead generation with integrated forms for instant bookings.
Improved brand recall through SEO optimization and consistent blog updates around beauty trends.
Coordinated franchise inquiry campaigns to expand Madonna’s footprint across North India.
Results
Brand Awareness & Reach
Grew overall social reach by 170% within 3 months.
Achieved 2.5M+ impressions through paid and organic content.
Established consistent brand voice and high recall across digital touchpoints.
Lead Generation & Conversion
Increased bookings by 45% through targeted offers and ads.
Lowered Cost Per Lead (CPL) to ₹40 on average.
Generated consistent traffic to booking forms with a 5.2% conversion rate.
Customer Engagement & Loyalty
Maintained an 8.3% engagement rate on social media.
Boosted retention via loyalty offers, cashbacks, and referral programs.
Established strong repeat clientele for premium services like Hair Spa, Global Hair Color, and Makeup Packages.
Results
Brand Awareness & Reach
Grew overall social reach by 170% within 3 months.
Achieved 2.5M+ impressions through paid and organic content.
Established consistent brand voice and high recall across digital touchpoints.
Lead Generation & Conversion
Increased bookings by 45% through targeted offers and ads.
Lowered Cost Per Lead (CPL) to ₹40 on average.
Generated consistent traffic to booking forms with a 5.2% conversion rate.
Customer Engagement & Loyalty
Maintained an 8.3% engagement rate on social media.
Boosted retention via loyalty offers, cashbacks, and referral programs.
Established strong repeat clientele for premium services like Hair Spa, Global Hair Color, and Makeup Packages.
